You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Private Auction Deal or Preferred Deal
Open Auction Deal or Private Auction Deal
Open Auction Deal or Programmatic Guaranteed Deal
Programmatic Guaranteed Deal or Preferred Deal