Why would you look at an impression lost chart when making quick optimizations?

Here is the answer to this question:

  • It shows how many auctions you’re losing due to bids, budget, and frequency.
  • It shows potential spend based on the audiences targeted for the line item.
  • It’s an easy place to see all your bids.
  • It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.

Leave a Comment