Why is creating three or more Search Ads per ad group a best practice?

Here is the answer to this question: Why is creating three or more Search Ads per ad group a best practice?

Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
Having more ads in an ad group means lower bounce rates for landing pages.
Having more ads in an ad group means the ads will receive a higher-quality score.
Having more ads in an ad group increases the chances of showing more than one ad per auction.

The above question is related to the “Google Ads Search Certification Exam”. Similarly, you can find all updated questions and answers related to the “Google Ads Search Certification Exam” in our “Google Ads Search Certification Exam” post.

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