When would you avoid setting your display insertion order’s pacing to “ASAP”?

Here is the answer to this question:

  • When your unclaimed budget can be reclaimed by your advertising department
  • To keep spend easy to track and report
  • To ensure you always get some of the very best inventory, no matter when it was auctioned
  • When you want to ensure you don’t consume your budget too soon and miss valuable impressions

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