A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
A national coffee roastery launches a new medium roast that they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers