What is a way to improve your targeting when your goal is influencing consideration?

Here is the answer to this question:

  • Bid up on the highest-performing audience lists.
  • Increase targeting until the audience is under 1,000 users.
  • Bid up on the audiences with the highest impressions.
  • Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).