What is a key benefit of Custom Tables when compared to Unsampled Reports?

Here is the answer to this question: What is a key benefit of Custom Tables when compared to Unsampled Reports?

  • Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
  • Custom Tables enable you to pull more unsampled historical data
  • Custom Tables have higher row limits than Unsampled Reports
  • Custom Tables can be scheduled to run daily