What are macro-conversions in a measurement plan?

Here is the answer to this question: What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

The above question is related to the “Advanced Google Analytics Assessment Exam”. Similarly, you can find all updated questions and answers related to the “Advanced Google Analytics Assessment Exam” in our “Advanced Google Analytics Assessment Exam” post.

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