Super Cool Kicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

Here is the answer to this question:

  • Keep the landing pages as generic as possible
  • Test as many landing pages as possible to keep the testing period short
  • Test the landing pages in every one of their ads for consistency
  • Keep the content on the landing pages unchanged