Kid Apparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?

Here is the answer to this question: Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

  • Work with a third party to interpret their data
  • Build a spreadsheet to cross-reference their product IDs with their product names
  • Work with their product team to create better product names
  • Create meaningful reporting labels