In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

Here is the answer to this question: In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

  • Click-through interaction
  • Display ad impression
  • Data-driven interaction
  • Offline ad interaction