How does automating your bid contribute to a successful Google Ads campaign?

Here is the answer to this question: How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
The customer journey has become more direct, so setting bids should be based on general user behavior.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

The above question is related to the “Google Ads Search Certification Exam”. Similarly, you can find all updated questions and answers related to the “Google Ads Search Certification Exam” in our “Google Ads Search Certification Exam” post.

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