How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

Here is the answer to this question:

  • It’s not possible, as Floodlight tags can only capture product data
  • Use the global site tag, which automatically tracks this information
  • Use a third-party tool, as this data cannot be captured through Floodlight natively
  • Use custom variables, also known as u-variables