What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

Here is the answer to this question: What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)? RSAs require human input for all fields, while DSAs only let you edit descriptions. There is no difference. RSAs change formats depending on the device, whereas DSAs don’t. The above question is related to … Read more

Which campaign types have smart campaign variations? Choose three options.

Here is the answer to this question: Which campaign types have smart campaign variations? Choose three options. Video Display Gmail Search Shopping The above question is related to the “Semrush PPC Automation Exam”. Similarly, you can find all updated questions and answers related to the “Semrush PPC Automation Exam Exam” in our “Semrush PPC Automation Exam” post. … Read more

How do learning periods impact campaigns?

Here is the answer to this question: How do learning periods impact campaigns? They don’t – they are purely for account managers to test what works. They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign. The above question is related to the “Semrush … Read more

Which bidding strategy is NOT eligible for Display campaigns?

Here is the answer to this question: Which bidding strategy is NOT eligible for Display campaigns? Target Impression Share Target ROAS (Return on Ad Spend) Viewable Impressions Max Clicks Max Conversions Manual (with optional eCPC) Target CPA (Cost Per Acquisition) The above question is related to the “Semrush PPC Automation Exam”. Similarly, you can find all … Read more

If conversion data is not quite right, what bidding strategy should you use? Choose two options.

Here is the answer to this question: If conversion data is not quite right, what bidding strategy should you use? Choose two options. Manual Bidding Smart bidding (Target CPA, Target ROAS, Max Conversions) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC) The above question is related to the “Semrush PPC Automation Exam”. Similarly, you can … Read more