Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

Here is the answer to this question: Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations Create duplicate DinoWorld keywords to run as a control group Customize the spend allocations to provide more spend during popular events … Read more

What is a benefit of portfolio bid strategies?

Here is the answer to this question: They manage geo-targeting across the portfolio of campaigns to reach the target. They split conversion credit across all interactions to provide better insights. They manage bids on keywords across the portfolio to reach the target. They find the best-performing geographic areas and adjust bids to reach the target.

Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

Here is the answer to this question: Lower the cost per action Enable adaptive geo-targeting Pause one of the campaigns Create a new budget group

Ultimate Snow Shoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate Snow Shoes while they’re testing ad copy?

Here is the answer to this question: Include both landing page and ad copy tests for efficiency Test as many different versions of their ad copy as possible Keep the ad copy as generic as possible Limit the number of versions they test