Here is the answer to this question: Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations Create duplicate DinoWorld keywords to run as a control group Customize the spend allocations to provide more spend during popular events … Read more
Here is the answer to this question: They manage geo-targeting across the portfolio of campaigns to reach the target. They split conversion credit across all interactions to provide better insights. They manage bids on keywords across the portfolio to reach the target. They find the best-performing geographic areas and adjust bids to reach the target.