At its most basic, how do you optimize your campaign?

Here is the answer to this question:

  • Find out which creatives are most effective, then run more creatives like those.
  • Find out which components are best at getting the results you want, then update your campaign to favor those components.
  • Find out which sites and apps bring the best response, then target more of them.
  • Find out which components are driving the most revenue, then update your campaign to favor these components.