An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Here is the answer to this question: An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

The campaign score has 60% headroom to improve.
The campaign is 60% less optimal than other company campaigns.
The campaign is running 40% over budget.
40% of the revenue she allocates to her campaign is being used in the wrong areas.

The above question is related to the “Google Ads Search Certification Exam”. Similarly, you can find all updated questions and answers related to the “Google Ads Search Certification Exam” in our “Google Ads Search Certification Exam” post.

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