A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

Here is the answer to this question: A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

  • The campaign needs a 22% improvement in order to be fully optimized.
  • The campaign is being outperformed by 78% of similar businesses.
  • The campaign’s budget needs to increase by 22% in order to be fully optimized.
  • The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The above question is related to the “Google Ads Search Certification Exam”. Similarly, you can find all updated questions and answers related to the “Google Ads Search Certification Exam” in our “Google Ads Search Certification Exam” post.

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